Content Marketing
Trusted, clear and meaningful communication are not only expectations of today’s consumer, they’re non negotiable. Informed and backed by data while speaking to targeted audiences in an evolving communications market, this specialist skill requires experience, a keen news sense and storytelling nous.
Technical comms
Arkajon’s track record as national leaders in this space speaks for itself. From product disclosure statements to legally binding prose tested at the highest levels of the Australian legal system, our combined experience ensures this critical function is developed, prepared and repeatedly delivered to the highest standard, regardless of the task at hand.
Creative comms
Boasting an experienced team grounded in the core disciplines of public relations, journalism, photography and design, we take the greenest of ideas and deliver sales, brand devotion and fierce advocacy. Blending our experienced editorial and design arms, we’ll help you disrupt, dominate and capture more than your fair share of voice.
Digital comms
Amidst a rapidly shifting media landscape, we provide unique insights and strategies that ensure businesses communicate accurately and effectively across all digital mediums. Building brands and reputations alike, we subscribe to the ‘content is king’ ethos – researched, refined and targeted communication simply cuts through. Experience tells us trust and consistency of message rule this space.
Video
In whichever form it takes, video is a proven, personal and extremely powerful instrument. With a team of specialists, the very best equipment and a custom-built studio space at our Melbourne head office, there’s very little we can’t tackle in this space. Be it a corporate green screen shoot, a product discovery sequence or something more involved, Arkajon create quality video content designed to inform and engage audiences with your brand.
Photography
Arkajon (and its creative studio arm Machines Like Men) are in the business of telling photography stories that alter perceptions. It’s critical to learn and understand your subject before lifting the camera to your eye, that’s why we get the results we do. Our approach to this medium is that of a collaborative venture – one aimed at undermining the urge for homogenisation and cutting through the clutter.
Media
Maximising media coverage depends heavily on an agency’s ability to forge meaningful and mutually beneficial long-term relationships with stakeholders. With backgrounds in PR, publishing and journalism, the Arkajon team have considerable experience on both sides of this divide. Always backed by the data that matters, we have a knack of nurturing working relationships with our contacts in the media - to mobilise public opinion and entrench brand advocacy.
Events
For the last two decades and from concept to bump out, the Arkajon team has delivered end-to-end, multi-day conferences, meetings, exhibits, hands on programs and events. From the development of meeting content, staging and coverage through to managing exhibit stand builds for some of the most recognised brands in the country, Arkajon has done it all before.
Crisis Management
Publicity nightmares are real and when mishandled, can have a tragic consequences for otherwise healthy brands. It doesn’t take much, so it’s critical to establish a plan to direct relevant teams within your business on how to deal with a revelation, event, allegation or set of circumstances that threatens the standing, integrity, or very survival of the business. With tried and tested experience working with industry-leading brands, Arkajon is well placed to mitigate crisis as well as advise on how to avoid it altogether.